
商標翻譯怎么做?
日期:2021-02-07 發布人: 來源: 閱讀量:
好的商標翻譯是進軍國際的基礎,讓人容易記住,并且在市場開拓和商戰中,往往可以起到事半功倍的效果,下面尚語翻譯公司為大家分享商標翻譯怎么做?
Good trademark translation is the foundation of entering the international market, which is easy to remember. In the market development and business war, it can often get twice the result with half the effort. Let's share with you how to do trademark translation?
一、有益聯想原則
1、 Beneficial association principle
商標對消費者的心理產生一定影響。商標得當,適應消費者的心理需求,則會引起人們的興起,激發購買欲望;相反,如果商標容易引起人們的負面聯想,則肯定會使產品的推廣大打折扣。
Trademark has a certain impact on the psychology of consumers. If the trademark is appropriate to meet the psychological needs of consumers, it will cause the rise of people and stimulate the desire to buy; on the contrary, if the trademark is easy to cause people's negative associations, it will certainly make the promotion of products at a discount.
二、避繁就簡 朗朗上口原則
2、 Simple and catchy
有些英語商標本身較長,若完全按音譯會出現拗口或難以記憶的譯文,因此英語翻譯公司小編提醒大家應靈活掌握,講求技巧。
Some English trademarks are too long to remember if they are transliterated completely. Therefore, the editor of English translation company reminds us that we should be flexible and skillful.
三、文化差異原則
3、 The principle of cultural difference
一個國家或地區的文化,往往受到語言、宗教、價值觀、生活態度、教育科技水平、物質文化程度、社會組織形式、政治和法律等因素的影響,因此,翻譯商標時應充分考慮到產品所銷國家和地區的文化、歷史和風俗。
The culture of a country or region is often influenced by language, religion, values, life attitude, education and technology level, material and cultural level, social organization form, politics and law. Therefore, when translating trademarks, the culture, history and customs of the country or region where the products are sold should be fully considered.
四、力求完美 規范統一原則
4、 Strive for perfect standardization and unified principle
對于同一商標,往往有多種譯法,但多個譯名會給商家和消費者帶來不便甚至損失。因此,商標翻譯時應盡量嘗試各種不同的方法,不斷斟酌,以選擇一個最恰當、最突出的譯名。
For the same trademark, there are many translations, but many translations will bring inconvenience and even loss to businesses and consumers. Therefore, different methods should be tried to choose the most appropriate and prominent translation name.
相關資訊 Recommended
- 股權協議翻譯、專業翻譯公司、法律文件翻譯蓋章、股東協議翻譯、跨境投資翻譯、尚語翻譯、合同翻譯認證07-08
- 專注英文文件翻譯|專業文件翻譯公司推薦|英語文件翻譯公司07-07
- 專業精準,助力國際商務——尚語翻譯公司英文文件翻譯服務07-07
- 專業文件翻譯公司:尚語翻譯支持130+語種的多領域文件翻譯07-04
- 尚語翻譯公司:專業視頻翻譯與聽譯服務專家|專業視頻字幕翻譯07-03
- 專業配音服務,專業字幕翻譯公司,專業視頻翻譯公司07-03
- 西安有資質的翻譯公司——尚語翻譯(Sunyu Translation)西安分公司具體介紹 一、公司簡介06-30
- 專業企業文檔翻譯服務,助力企業國際化發展 西安專業文件翻譯公司|西安宣傳冊翻譯公司|專業企業文檔翻譯服務,助力企業國際化發展 在全球化競爭日益激烈的今天,企業需要精準、專業的翻譯服務來傳遞品牌價值06-27
- 西安專業筆譯翻譯公司——精準翻譯,全球溝通無憂!06-26
- 專業文件翻譯公司|專業文件翻譯公司推薦 尚語翻譯:技術文檔與法律文件中譯英的專家06-25